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Early Rider

The innovative balance bike company that’s committed to getting kids out into nature.

The standard chunk

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Some numbers

  • 155%

    Pre tax profit in first six months of 2013 up 155% to £332 million from £130 million.

  • 16%

    16% increase of new current account openings in first six months of 2013.

  • #1

    We lead brand consideration for the first time in years - from 5th in 2011 amongst non-consumers to 1st in 2013.

  • #1

    We also lead current account consideration, again a move from 5th to 1st.

  • 10

    On Lippincott’s top ten list of ‘human era brands’ - brands that better engage consumers by being more human - more open, honest and empathetic.